Two of India's most loved and admired brands are now 'Together For Tomorrow : Ravinder Takkar

Two of India's most loved and admired brands are now 'Together For Tomorrow :  Ravinder Takkar

The integration of two brands is a culmination of the largest telecom integration in the world, the company's statement said. "Vodafone Idea came together as a merged entity two years ago. 

We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi's positioning is built around this promise and will focus on meeting the customer needs to help them thrive," said Ravinder Takkar, MD & CEO of Vodafone Idea Limited. 

"The name Vi is much more than an abbreviation of Vodafone and Idea. It is shorter, simpler and while referencing the origins of the two brands, Vi (read as "we"), also reflects the collective nature of Indian society. It is not just about me, it's especially about "we"," the company said in its statement.

 As part of its rebranding, the company has launched an application to enable mobile users to create and download their own exclusive and customized Vi Tune. Any mobile user can download the Vi app to use this feature or visit the Vi website (www.MyVi.in).

Vodafone Idea also said that it continues to invest in 4G to increase coverage and capacity. "VIL's 4G population coverage now reaches 1 billion people - double the coverage at the time of merger announcement. With the successful integration of two strong networks and deployment of new age technologies such as Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD, Small Cells, Cloud and OpenRAN, Vi customers will now be able to enjoy the combined strength of a high powered, unified network," it said.   "Vi customers will enjoy fastest 4G speeds across many circles, top cities and leading metros including Delhi and Mumbai," it said. Ahead of the announcement, shares of the telecom operator opened 10 percent higher at Rs 13.25, however, it pared gains later.