Netflix buys digital streaming rights of Thalapathy Vijay's Master
The streaming rights of Thalapathy Vijay's much-anticipated film, Master, have been bagged by popular OTT platform, Netflix. The film, directed by Lokesh Kanagaraj, was supposed to hit the screens in April. However, the outbreak of the novel coronavirus, pushed the release date. While there were reports that the film will hit the screens in January 2021, the latest news regarding the film's release has surprised the fans.
Reports claim that the distributor of the film, Seven Screen Studio's Lalit Kumar, has sold the streaming rights to Netflix. Netflix offered a huge amount to buy the rights of the film and the makers couldn't say no to the deal. However, it's still unclear if the film will skip theatrical release and take the OTT way.
A source close to the production, they said, "It's true that the streaming rights of Master have been sold to Netflix. However, the makers are yet to decide on the film's release."
A few months ago, the director of the film, Lokesh Kanagaraj, confirmed that the film will release only in theatres. When Lokesh was invited as a special guest by Vijay's fan club in Coimbatore, he said, "Vijay's Master will release only in theatres. There is no chance of the film releasing on any OTT platform. We are waiting for the theatres to re-open in the country."
On November 14, the makers of the film unveiled the film's teaser. Since then, the video has been trending on the internet and it has garnered rave response from both audiences as well as critics.