#namoagain may prove success in 2019 election : Active Social Media Player

Mr.Narendra Modi was a social media created Prime minister, who widely used the tools and techniques of social media to promote himself and his party through active tweets and posts through famous social media sites Twitter and Facebook. Digital India campaign proved its outcome in first by making the Gujarat Chief Minister as Prime minister of India. Narendra Modi keenly used the social media platforms for addressing the offline voters who are unable to attend his party rallies and keep them posted with his active initiatives and plans through twitters and facebook. Narendra Modi becomes a trending leader of the time through his active participation in digital campaigns in which the Congress failed to compete with Modi during the 2014 elections. Rahul proved him as Pappu during 2014 election campaign by his slow progress in social media participation but Modi proved him as a macho person in creating digital campaign platforms to attract the youth voters. In the modern era, the public is more active at social media platforms than any other medium so Modi and his party members chose this platform to promote and establish their goals and election agendas. During 2014 election Modi established himself as powerful social media leader by creating an effective impact of an active leader who acquired publicity through his famous tagline Abki Baar Modi Sarkar and it became viral among the social media platforms and Modi becomes the first leader who got name tag NaMo. #Namo, #abkibaarmodiSarkar, #elections2014, #primeministernarendramodi were some of the trending taglines of that time. The government used the technique of social media participation to attract and gather more passive voters. Modi builds himself as a brand among the people and the internet flooded with images of his rallies and initiatives to make his presence strong among the online public. The online users who are active but not part of the public active rallies where targeted and covered using social media campaigns in every nook and corner to target each and every voter. The social media platform were targeted to create a strong impression of Modi and his party members. Modi created a direct communication platform with the public by his active participation in tweeting and replying to the common active social media public. Thanks to the Modern Modi government to make the initiative to use social media which encouraged to the vast extent for participatory approach by encouraging the modern youths to participate in the election and cast their vote. Participation communication theory was hence proved by the Modi government which through its social media campaign persuaded the youth to actively participate in the election and even won the result. But now the time has changed today we live in Modi’s digital era were everyone uses smart updated technology which paved way for all the political party to plant their election agenda among the people through a digital platform. Every politician has their own party sites through which they actively participate and communicate with the public directly. Today the opposition parties were targeting the ruling government’s flaws and corruptions by posting it at the social platform by creating an open forum for the public to question the government. Modi is a highly rated social leader who leads everyone and a supreme active social media player who posts and shares every attempt of his government party to showcase his ability and power as a Giant Prime minister. According to the recent reports, #Narendramodi has highly searched hashtags with 24% and BJP with 19% overall when compared to Congress as 6%. The most searched hashtags of Narendra Modi is #namoagain #newindiaprimeminister #namumkinabhimumkinhai. Really the Modi Sarkar proved its diplomacy by making every impossible thing into the possible mission which directly indicates that Social media played a very great role in building Modi as the political wall of India. According to the reports of economic times, Rahul’s tweets are largely around three things – attacks on PM Modi, farmers and job crisis. But PM Modi, in comparison, never talks about Rahul Gandhi directly. Rahul Gandhi is more active in alleging the ruling government than campaigning effectively through social media. But Modi is a key player in active social media politics which may prove to be a success year again in 2019 elections. Rahul Gandhi is still a Pappu in social media politics but he also proved himself much better than 2014 online campaigns.

#namoagain may prove success in 2019 election : Active Social Media Player