Jio will help Netflix gain 4.6 million paid subscribers in India by the end of 2020
Jio’s tie-up with Netflix India is expected to help the over the top (OTT) streaming service gain 4.6 million paid subscribers in India by the end of 2020. Jio started offering a monthly subscription to Netflix with postpaid plans of Rs 399 and above in September. The offer gives a mobile-only subscription and users can upgrade to other plans. Jio’s broadband plans priced at Rs 1499 and above also give access to free Netflix subscription to basic plans.
As per a report by Media Partners Asia noted by Mint, Netflix may also increase its average revenue per user (ARPU) by $5. Overall, Netflix is expected to have more than 25 million subscribers in the Asia Pacific by end-2020, and India could have contributed up to 9 percent of Netflix’s global revenue in Q3 2020. Netflix India reported revenue of Rs 923.7 crore and net profit of Rs 8.9 crore in FY20, shows its filing with the registrar of companies.