India's data consumption on OTT grows nearly 950% during lockdown
Coronavirus and the resultant lockdown have led to a massive surge in demand. OTTs and VoD platforms have been big beneficiaries being the only source of entertainment for people holed up at homes. No wonder then that India's data consumption on OTT and VoD platforms rose by a whopping 947 percent during the lockdown period from March to July compared to February.
The data consumption on OTT and video on demand (VoD) platforms rose by 249 percent during March and April, as against February 2020. From March to July 18, this demand rose by 947 percent, reported Financial Express quoting a data by Frankfurt-based internet exchange, DE-CIX.
DE-CIX India's senior VP and national sales head, Sudhir Kunder, said the current shift in people's personal and professional lives is likely to stay.
"I would not say that from July to October-November you will see an additional spike of 900 percent, but consumption patterns are going to remain the same because lives have now started to revolve around work from home lifestyle," Kunder said.
According to the DE-CIX data, gaming follows OTT and VoD, with consumption rising by 555 percent between March and July 18 compared to February 2020. Moreover, the demand for content delivery networks (CDNs) also witnessed a significant increase of 134 percent during April-July 18.
Frankfurt internet exchange is the world’s leading interconnection platform, managing over 9 terabits per second (Tbs) peak traffic. In India, it operates exchanges in Mumbai, Chennai, Delhi and Kolkata.
"DE-CIX has prepared for the future and currently it can handle data traffic to the tune of 25 Tbs. It has already augmented its network, during February-March," Kunder added.