Indians spent 5.5 bn hours on TikTok in 2019 : Reports
Indians spent over 5.5 billion hours on TikTok, according to a new report. This is a six-time increase over the 2018 data, wherein India spent 900 million hours watching videos on the mobile video application.
India also became the biggest market for TikTok outside China. According to analytics firm App Annie, the number of monthly active users (MAU) on TikTok increased by 90 percent to 91 million in December.
Facebook saw an increase of 15 percent in its user base and the number of hours spent. The MAU in December was 224 million, whereas the total hours spent by users on Facebook was 25.5 billion hours.
Facebook’s Instagram also saw an increase in its MAU at 40 percent to 137 billion as of December on Android, which operates on over 90 percent of India’s smartphone population.