Netflix Plans goes Cheaper, Yearly Subscription Plan In India
Netflix Inc is testing longer subscription plans in India as it looks to attract more users in a highly competitive market where smartphone and internet usage is soaring.
New users of Netflix in India may have the option to choose from three-, six- and 12-month plans at discounts of up to 50 per cent, a person familiar with the matter told Reuters.
The Los Gatos, California-based company has previously used India as a testing ground for new features, launching a mobile-only monthly plan starting at Rs 199 this year.
Including the mobile plan, the company currently offers four plans in India, with its premium plan costing Rs 799 per month.
"We believe that our members may value the flexibility that comes from being able to pay for a few months at once. As always, this is a test and we will only introduce it more broadly if people find it useful," a spokeswoman for Netflix India said in an email, but declined to give further details.
The US video streaming company is spending $15 billion on content as it battles Amazon.com Inc's Prime Video service, Hulu, and Disney's newly launched streaming service for subscribers.