Amazon's Great Indian Festival begins on October 17

Amazon's Great Indian Festival begins on October 17

Ecommerce giant Amazon’s biggest sale of the year the Great Indian Festival will begin on October 17, a day after rival Flipkart’s, and for the first time, it will run for a month.

Following the coronavirus outbreak, festival season sales have become crucial as more and more customers are sticking to online channels to make purchases.

"It is going to be a month-long season of festivities and that is how we have designed this," Manish Tiwari, vice president Amazon India told reporters on October 6 during a virtual press conference.

Prime members will get access to the sale a day in advance.

More than 6.5 lakh sellers, including one lakh local shops and kiranas, will participate in the flagship event.

As many as 900 new product launches are scheduled across categories such as smartphones, large appliances, consumer electronics, among other things. Brands such as Samsung, OnePlus, Apple, Boat, JBL, Sony, Sennheiser, and Dabur will be launching new products during the sale.