Amazon, Flipkart festival sales earns $3.5 billion in just four days

Amazon, Flipkart festival sales earns $3.5 billion in just four days

India’s biggest e-commerce players by market share, Amazon and Flipkart, have together raked in $3.5 billion (about Rs 26,000 crore) during the first four days of their flagship festive season sales events, multiple brands and industry , with both the online marketplaces on track to meet expectations for the entire seven-day period.

Industry consultants Forrester Research and RedSeer Consulting are pegging cumulative sales by the two e-tailers from October 15 to October 22 at about $4.7 billion on average.

“The first few opening days of festive sales are skewed towards large value purchases and new launches," Manish Tiwary, vice president of Amazon India quoted

Tiwary said this year more than 1,100 new product launches took place on Amazon, with consumer-facing brands such as Samsung, Apple, Xiaomi, OnePlus, Asus, Lenovo, HP, LG, Whirlpool and Bajaj Appliances witnessing their biggest two-day sales.

A spokesperson for Walmart-owned Flipkart said more than half of all electronics goods purchased by consumers on its platform were in the work-from-home segment, with large-screen televisions, laptops, IT accessories and peripherals witnessing an increase of over 1.4x from last year’s levels.