AEIOU: PM Narendra Modi uses vowels to teach new business and work culture post COVID-19

AEIOU: PM Narendra Modi uses vowels to teach new business and work culture post COVID-19

Prime Minister Narendra Modi recently wrote a post on LinkedIn in which he shared his thoughts regarding the work and lifestyle post COVID19 lockdown. In his post, the PM shared his thoughts on how the coronavirus pandemic will change work practices and the nature of jobs.

The PM said that he too has been adapting to the changes. The PM used English vowels – AEIOU – to teach new business and work culture to his followers in his post published on Sunday.

Stating that India is a youthful nation and can take the lead in providing a new work culture with its innovative zeal, PM Modi said new business and work culture being will be redefined on the following vowels.

"As the world battles COVID-19, India's energetic and innovative youth can show the way in ensuring a healthier and prosperous future. Shared a few thoughts on @LinkedIn which would interest youngsters and professionals," PM Modi had tweeted.

I envision this new business and work culture being redefined on the following vowels, PM Modi said in the post titled ''Life in the era of COVID-19.''

“I call them- vowels of the new normal- because like vowels in the English language, these would become essential ingredients of any business model in the post-COVID world,” he wrote on LinkedIn.

Adaptability (A)

The need of the hour is to think of business and lifestyle models that are easily adaptable. Doing so would mean that even in a time of crisis, our offices, businesses and commerce could get moving faster, ensuring loss of life does not occur.

Embracing digital payments is a prime example of adaptability. Shop owners big and small should invest in digital tools that keep commerce connected, especially in times of crisis. India is already witnessing an encouraging surge in digital transactions.

Another example is telemedicine. We are already seeing several consultations without actually going to the clinic or hospital. Again, this is a positive sign. Can we think of business models to help further telemedicine across the world?

Efficiency (E)


Perhaps, this is the time to think of reimagining what we refer to as being efficient. Efficiency cannot only be about- how much time was spent in the office.

We should perhaps think of models where productivity and efficiency matter more than appearance of effort. The emphasis should be on completing a task in the specified time frame.

Inclusivity (I)

Let us develop business models that attach primacy to care for the poor, the most vulnerable as well as our planet. We have made major progress in combating climate change. Mother Nature has demonstrated to us her magnificence, showing us how quickly it can flourish when human activity is slower. There is a significant future in developing technologies and practices that reduce our impact on the planet. Do more with less.

COVID-19 has made us realise the need to work on health solutions at low cost and large scale. We can become a guiding light for global efforts to ensure the health and well being of humanity.

We should invest in innovations to make sure our farmers have access to information, machinery, and markets no matter what the situation, that our citizens have access to essential goods.

Opportunity (O)

Every crisis brings with it an opportunity. COVID-19 is no different. Let us evaluate what might be the new opportunities/growth areas that would emerge now.

Rather than playing catch up, India must be ahead of the curve in the post-COVID world. Let us think about how our people, our skills sets, our core capabilities can be used in doing so.

Universalism (U)

COVID-19 does not see race, religion, colour, caste, creed, language or border before striking. Our response and conduct thereafter should attach primacy to unity and brotherhood.